Greenwashing: How to Recognize Misleading “Green” Marketing Strategies
In contemporary consumer vocabulary, the adjective “green” has become a powerful factor in competitive differentiation. For this very reason, in recent years,…
Tagged Greenwashing
Recent greenwashing scandals raise a question: how much longer are we going to fall for it?
By Enrico Merlo In the last few years, customers’ sensibility towards environmental issues (such as pollution or global warming) and social responsibility…
Goooders
The living proof that you can be "green" without compromising your styles as a fashion icon. Today words like “sustainability” and “CSR”…